Who We Are
Launch Your Fashion Collection With Expert Guidance
Studio Chaila Design is a fashion product development bureau, specialized in all types of clothing.
From art direction and trend research to pattern making, prototyping and production follow-up, our team carries your collection through every stage — with a single point of contact.
We work with emerging and established brands across Europe, the Middle East and internationally, turning your vision into a collection that's ready for the market.
Trusted by Fashion Creators
The numbers behind our expertise
Specialized in apparel product development across all categories
From lingerie to resortwear, loungewear to ready-to-wear, woven and knit
Woven and knit — from delicate lingerie to structured outerwear pieces
From the first sketch to final production — we handle everything
Our Services
Two ways to
work with us
Whether you're building your brand from scratch or need ongoing support for your product development, we have a plan that fits your situation.
Brand Creation
from A to Z
For creators starting from scratch. We build your entire fashion brand, from strategy to first production launch — a complete turnkey service.
Monthly Product
Development
For brands needing regular, professional product support every month. A dedicated studio team, without the fixed costs.
Our Work
Selected Projects
A look at the collections and brands we've helped bring to life — from first sketch to finished product.
Why Studio Chaila Design
The partner your
brand deserves
Hundreds of fashion creators have launched their brand with us. Here's what makes the difference.
100% Fashion Expertise
We speak the language of fashion — from grainline to grading, from fabric drape to factory MOQs. No generalists here.
Daily Personalized Support
You'll never wait a week for a response. WhatsApp support, regular Zoom calls, and a team truly invested in your success.
Versatile Textile Expertise
Woven or knit, structured or fluid — we understand how different fabric types behave, drape and transform from sketch to finished garment.
Factory-Ready Documentation
Our tech packs are designed for real manufacturers. Clear, precise and complete — they reduce costly errors and unnecessary sampling rounds.
Depth by Category
Lingerie, resortwear, loungewear, ready-to-wear, woven and knit — each category requires different know-how. We've developed collections in all of them.
Growth-Oriented Vision
We don't just execute — we advise. Our team thinks about scalability, margins and market fit with every creative decision.
FAQ
Your questions
have an answer
A tech pack is the complete manufacturing document for a garment. It includes detailed sketches, measurements, construction specifications, material references, trim details and finishing instructions. Without a tech pack, factories must interpret your design themselves — leading to costly errors, unnecessary sampling rounds, and a final product that doesn't match your vision. Our tech packs meet industry standards and have been validated by factories in multiple regions.
Absolutely — in fact, most of our clients come with no prior fashion production experience. That's exactly why we exist. Whether you have a detailed concept or just a vague idea, we guide you through every step. Our Brand Creation A to Z plan is specifically designed for creators who need full support, from brand strategy to first production launch.
We work on all types of garments, both woven and knit — including underwear (lingerie, shapewear), resortwear, loungewear and pajamas, as well as ready-to-wear. Each fabric type and category has its own construction, cutting and material requirements, and our team has deep technical knowledge in all of them.
No. We work with remote clients and are fully equipped for international collaboration. All our client communication happens via Zoom and WhatsApp, and we're organized to support creators regardless of their timezone or location.
A complete collection, from initial strategy to production-ready status, typically takes between 3 and 6 months, depending on complexity, number of styles and factory lead times. A single style with simple construction can be prototyped in 4 to 6 weeks. During your discovery call, we'll give you a realistic timeline based on your specific project — we never promise unrealistic speed.
Yes. Fabric and trim sourcing is included in both plans. We have established relationships with suppliers in multiple regions, and we'll connect you with the right materials and production partners based on your quality level, minimum order quantities and budget. If you already have suppliers in mind, we can also work with them.
The Monthly Product Development plan works month-to-month with a minimum three-month commitment. This gives us enough time to understand your brand, set up our processes together and deliver concrete results. After this initial period, you can continue month-to-month or switch to a longer commitment at a preferential rate.
Each deliverable (tech pack, pattern, sketch) includes three free revision rounds. A revision is a modification of an existing deliverable based on your feedback — not a complete overhaul. We provide a clear feedback template to ensure your revisions are properly captured and handled efficiently. Additional revisions beyond three are available at a fixed hourly rate.
Yes. Factory introductions are part of our service. We have established relationships with verified manufacturers covering different minimum order quantities, price ranges and specializations. We'll connect you with partners suited to your product category and production volume — and we can join your first calls to help translate technical discussions.
A freelancer gives you access to one person — we give you access to a team with complementary specializations (design, pattern making, sourcing, production coordination). We also bring structured processes, professional documentation templates and established supplier networks that a solo consultant rarely has. You get studio-level infrastructure for a fraction of the cost of an in-house team, with the reliability and consistency of a true professional relationship rather than a one-off arrangement.
Free Strategy Call
Let's talk about
your collection
Book a free 15-minute discovery call. We'll listen to your brand vision, answer all your questions, and honestly tell you if and how we can help — no pressure, no commitment.
Available slots —
Select a date to see available slots
Confirm AppointmentPrefer to contact us by email? chaila.fashiondesign@gmail.com — or message us directly on WhatsApp.